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如何快速有效的设计字体LOGO

时间:2019-11-15 23:04 [ ] 来源:logo设计网 已被浏览143

相信很多经验不足的设计童鞋都有这种情况:拿到一个项目需求,不知首先从哪里入手,导致可能就盲目去做图,做一步想一步,没有一套比较保险的方法。导致最后出图被需求方各种挑战,各种回路改图。回想起自己刚初步接触做文案logo设计无措的样子,各种修改方案,磨到最后自己都要怀疑人生!!

TONGSHIXIANZAISHIMIANSHANGSHEJITONGZHIHUAYUELAIYUEYANZHONG,SHEJISHIXUYAOBUDUANZUOCHUGEXINGHUADESHEJILAIMANZUSHICHANGXUQIU,ERYUNYINGSHIJUESHEJISHIDEZHUYAOFALIDIANZHIYIJIUSHIZITISHEJI,RUHENENGKUAIJIEZUOCHUGEXINGDEZITISHIWOYIZHIYANJIUDEKETI,ZHEILIWOSUOSHUODEGEXINGSHIFUHEXIANGMUDETEYOUQIZHI。

下面我来跟大家分享一下前段时间我做的一个文案logo设计手机打鱼登录项目的过程。希望能帮助到小伙们,同样也希望小伙们多多提建议,互相学习。

LIUCHENGRUXIA:

  1. 项目背景
  2. 初步沟通
  3. 找参考
  4. 设计方向
  5. 打草稿
  6. 再次沟通
  7. 矢量图绘制
  8. 丰富细节
  9. 颜色的推导
  10. 延展

手机打鱼登录XIAMIANWOZHUYAOFENYIXIAJIDIANJINXING:

 

项目背景 

手机打鱼登录SHOUXIANYAOLEJIEZHEISHIYIGEZENMEYANGDEXIANGMU?

NADAOYIGEXIANGMUXUQIU,DANGRANBUYAOJIUMANGMUXIASHOUQUZUO,

SHOUXIANXIANGMUJUTINEIRONGSHI:

SHEJIYIGELIANGZHOUGENGXINYICIDEHUODONGLANMUlogo;

手机打鱼登录ZHUBIAOTI:BAOGENGGENGGENGGENGGENG;

QISHU:DIXBAO;

FUBIAOTI:XXYUEXXBUZUOPINLIANGENG3TIAN

手机打鱼登录DUI!ZHEIJIUSHIXUQIUFANGTIGONGDEXINXIDIAN,JIANDANCUBAO;DANSHI,NIDANKANZHEIJIZIJIUNENGMINGBAIZHEISHISHENMEGUIDONGXILE?ON!!!

 

初步沟通 

BUMINGBAIJIUWENNA!HEXUQIUFANGJINXINGCHUBUGOUTONG,MINGQUEXUQIUFANGJUTIDESUQIU:YAOYOU“ZHA”DEGANJUE,XIANDAISHISHANGDEGANJUE,BINGQIEDAQIYOUSHIYONG。

CHUCIZHIWAI,HAIYUXUQIUFANGGOUTONGLEZHIQIANBANBENDEWENTI,ZONGJIERUXIA:

  1. 文案信息没有统一性;
  2. 一个栏目的logo没有一致性;
  3. 同个栏目用多个logo设计风格各异;
  4. 红色版文字的设计感“炸”的过头,蓝色版整体的设计过于平静,素,没有冲击力即动感。

如何快速有效的设计字体LOGO

手机打鱼登录JIEHEXIANYOUWENTIYUXUQIUFANGJIDEDAZHIFANGXIANG,ZONGJIEGUANJIANCIRUXIA:

如何快速有效的设计字体LOGO

 

找参考 

手机打鱼登录ZHENDUIFAXIANDEJIGEWENTI,YUXUQIUFANGDUISHEJIFANGXIANGDAGAIYAODIANDESUQIU,JIETOUFENGTUYAFENGGEDEZITINENGMANZU“ZHA”HE“XIANDAISHISHANG”ZHEILIANGDIANSHEJIYAOQIU;ERBAOZHAXINGDEWUTIRUZHADAN,YUANZIBAOZHA,ZIDANFEIDENGDOUHUIJIRENYIZHONGHENRANHEZHADEGANJUE。GENJUTUIDAODECHUYAOJIEJIANTUYAFENGGE,CHANGJINGYOUZHADANHUOZHEYUANZIBAOZHAHUOZHEZIDANFEI。RANHOUQUGEDASHEJIWANGZHANXUNZHAOZHEIJILEITULAIZUOWEICANKAO。JIDASHEJIWANGZHANTUIJIANHUABAN,ZHANKU,ZHUIFENGDENG,DOUBANZHONGDEDIANYINGDIANSHIJUHAIBAOYESHIBUCUODELINGGANZHAOXUNDI。

如何快速有效的设计字体LOGO

 

设计方向 

ZUIHOUTILIANCHUYIXIASANGECHUANGYIGUANJIANCI:

如何快速有效的设计字体LOGO

 

打草稿 

WEIBIMIANFANGAO,NAZHECANKAOHECAOGAOZAICIHEXUQIUFANGGOUTONGQUERENSHEJIFANGXIANG,KANSHUANGFANGSHIFOUNIHAIYOUJIANYIHUOZHEXIANGFA,RUOGUOSHUANGFANGDOUMEIYIJIANCAIKEJINXINGZUOXIAYIBUDESHEJI。

如何快速有效的设计字体LOGO

SHILIANGTUHUIZHI:

DANGYUXUQIUFANGQUERENMEIYOUWENTIHOU,JIUKEYIGENJUCAOGAOYONGGANGBIGONGJUJINXINGCHUBUDECHILIANGTUHUIZHI,XIANYONGJIANDANDEHEIBAIHUITIXIANlogoDEMINGDUDUIBI。

如何快速有效的设计字体LOGO

 

 丰富细节 

ZITISHEJIBIHUAYUBIHUAXIANGJIEDEDIFANGCHULICHENGBEIQIEKAIDEXIAOGUO,MONIBEIZHACHULIEHENDEXIAOGUO,KEYIZAIYICIDIANTI;

“BAOGENG”ZHENGTICAIYONGJIETOUFENGTUYAZITISHEJIFENGGE,BIHUADESHIYUMO,DOUSHICHULICHENGFANGJIAOXINGSHI,ZHUYAOTIXIANXIANDAIQINGCHUNHUOLIZHUIQIUCHAOLIUDEGANJUE。

如何快速有效的设计字体LOGO

 

颜色的推导 

手机打鱼登录NUANSEDIAO:YONGHESE,CHENGHUANG,JUHONG,QIANHUANGWEIWEIZHU,JIRENYIWENNUAN、RELIEDEGANJUE,JINPO、ZHALIEDEGANJUE;

如何快速有效的设计字体LOGO

确认设计稿 

YUXUQIUFANGZAICIGOUTONGSHEJIGAO,CONGPEISESHANG,WENZIXIJIESHANGDOUXUYAOHEDUI;TONGGUOZAICIDEGOUTONGHOU,BUFENRENWEIDUISIGE“GENG”ZISANLUOGEDIDEPAIFAYOUZHENGYI,SANDEYOUXIEGUO,RUOHUADEYETAIGUO;JUYUZHEILIANGDIAN,BASI“GENG”PAIZAIYIQI,CONGDA“GENG”DEYIJIAOYANSHENCHUQU,ZHEIYANGJIUJIEJUEWENTILEWENTI。

HOUMIANZUO banner,KAIPINGHUODONGSHIZHEIXIEYUANKEYIGENJUHUAMIANLAIFANGDA。OKWANMEICHUSHU。

如何快速有效的设计字体LOGO

 

 延展 

手机打鱼登录YANSEYANZHAN:YOUYUMEIQIGENGXINDEZUOPINNEIRONGDIAOXINGHUIYOUSUOBUTONG,SUOYIXUYAOZHENDUIMEICIGENGXINDEZUOPINDIAOXINGLAIJINXINGPEISE,WEILEHOUQIGENGHAODEYANZHAN,SUOYIQIANQIXUYAODUOZUOCHUJIZHONGPEISEFANGBIANHOUQIDEDIAOYONG:

如何快速有效的设计字体LOGO

手机打鱼登录OK!DAOZHEILIJIBENSHANGKEYIWANMEICHUSHULE?no!ZHEILIHAISHIZAICIHEXUQIUFANGQUERENWANZHENGGAO,QUEBAOSUOYOUDEXINXIWUWULE,CAIKEDABAOFAJINIDEXUQIUFANG。

如何快速有效的设计字体LOGO

手机打鱼登录MIAOBIANSHILIANGFENGGE:ZHEIGEYANZHANDEFENGGEFANGXIANGZHUYAOSHIYONGZAISHILIANGTUYUANSUJUTUDEHUAMIAN,HUAMIANYONGSEJIANDAN,YONGJIGECHUNSEROUHECHENGDEHUAMIAN。XIAOGUOTURUXIA:

如何快速有效的设计字体LOGO

CAIZHIGANQIANGFENGGE:ZHEIGEYANZHANDEFENGGEFANGXIANGYIZHONGCAIZHIWEIZHU,ZHUYAOSHIYONGZHUTUIYIGEDOU,QIANGZHAN, REXUEWEIZHUTIDEMANHUAJI。XIAOGUOTURUXIA:

如何快速有效的设计字体LOGO

手机打鱼登录YIXIASHIWOJINLAIDEYIXIEZUOPINXIAOJI,FENXIANGJIXIAOHUOBANMEN,XIWANGNENGJIXINDEXIAOHUOBANMENYIDIANDIANQIFA。

如何快速有效的设计字体LOGO

 

本文原文地址:http://airjetway.com/photoshop/109227.html转载请注明原站地址
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